A smooth & creamy charcoal & mint formula whitens & brighten teeth naturally. This charcoal based toothpaste gently polishes stains & tartar from your teeth without harming enamel. This stand-out formula will leave your teeth looking whiter in 6 weeks. The regenerating powers of our natural botanicals:Activated Charcoal (Charcoal Powder)Absorbs stains caused by red wine, coffee and smoking. Making your teeth look whiter & brighter. It has the ability to increase pH levels helping to remove plaque, resulting in the relief of bad mouth odour, referred to as ‘halitosis’. Peppermint (Mentha Piperita Leaf Oil)The natural anti-inflammatory & anti-bacterial properties help curb the growth of bacteria in the mouth, further preventing infections. It acts to balance the acidic environment in our oral microbiome that is responsible for gum diseases & tooth decay. Tea Tree (Melaleuca Alternifolia Leaf Oil)Native to Australia this stand-out essential oil with broad-spectrum antimicrobial, anti-fungal, antiviral, antioxidant, and anti-inflammatory properties helps to heal gingivitis & gum inflammation. Eucalyptus ( Eucalyptus Globulus Leaf Oil)Disinfects & fights cavities, plaque & gingivitis. XylitolInhibits plaque-causing bacteria and helps with remineralising. Calcium Hydrogen Phosphate (Dicalcium Phosphate)A mild abrasive used to help prevent plaque build-up, remove surface stains and whiten and polish teeth. Let’s not forget what’s not in LOVEBYT: Sodium lauryl sulfate (SLS), fluoride, parabens, triclosan, diethanolamine (DEA), aspartame & titanium dioxide.